How UrBrand Studio handles submitted information.
This notice explains what information UrBrand Studio collects through contact forms, the Brand Clarity Check, and the AI website assistant, and how that information is used.
Information collected
UrBrand Studio may collect your name, email address, business or organization, website or LinkedIn information, assessment answers, optional business context, feedback rating, optional feedback, information you choose to include in a message, and messages you choose to send through the AI website assistant.
How submissions are used
Submissions are used to display and retain Brand Clarity Check results, email the requested copy of a result, create an internal review record of a Brand Clarity Check submission, respond to inquiries, understand the context behind a potential Brand Clarity Snapshot or Discovery Call, provide requested information, and respond to questions submitted through the AI website assistant. Completing a form or using the assistant does not automatically subscribe you to a newsletter.
Form processing
UrBrand Studio uses Formspree to process website form submissions. Brand Clarity Check submissions are transmitted through Formspree and retained as the canonical raw submission record used by UrBrand Studio.
Brand Clarity email processing
UrBrand Studio uses Resend to email the requested copy of a Brand Clarity Check result to the participant and to send an internal review copy to UrBrand Studio. For participant delivery, Resend processes the participant name, email address, optional business name, and result content.
For the internal review copy, Resend may process information submitted through the Brand Clarity Check, including website or LinkedIn information, optional business context, selected answers, derived component scores and statuses, and a PDF summary. The internal PDF is used for UrBrand Studio review and is not published at a public URL.
Website analytics
UrBrand Studio uses Plausible Analytics to understand general website use. The Brand Clarity Check sends only approved anonymous interaction events and limited non-identifying event information, such as a score band or feedback rating. Names, email addresses, participant-provided website or LinkedIn URLs, exact assessment answers, free-text responses, and exact Brand Clarity Indicator scores are not included in Brand Clarity custom events or properties sent to Plausible.
Optional assessment context
If you answer the optional business context questions, the responses help UrBrand Studio understand your business before a Brand Clarity Snapshot or Discovery Call. They do not affect your Brand Clarity Check result and may be included in the internal review copy used by UrBrand Studio.
AI website assistant
UrBrand Studio may offer an AI website assistant powered by Botpress. When you use the assistant, your messages and the assistant’s replies are processed by Botpress to provide the conversation. Botpress may also process technical information such as IP address, device and browser information, approximate location, and session data.
Please do not submit sensitive personal, financial, health, credential, or other confidential information through the assistant. Botpress currently retains conversation and message data for up to 90 days unless deleted earlier. Botpress states that Conversation Data is not used to train or improve its models.
The AI website assistant is optional. You may use the Contact page or Discovery Call instead.
Internal assessment records
UrBrand Studio may retain the Brand Clarity Check submission and an internal review summary in its business records to respond to inquiries and support a requested Brand Clarity Snapshot or Discovery Call. The internal review summary is based on the participant self-assessment and is not a strategic diagnosis.
Access, correction, or deletion
You may request access to, correction of, or deletion of information you submitted by contacting UrBrand Studio at info@urbrandstudio.com.
Contact
UrBrand Studio is based in Los Angeles, California, and serves clients nationally. Questions about this notice may be sent to info@urbrandstudio.com.
Last updated: October 1, 2026