Brand Strategy With Depth. Design With Meaning. Growth With Clarity.
UrBrand Studio is a boutique Los Angeles branding studio helping small and medium businesses in growth mode find their position in the market, communicate with clarity, and build brands that connect with the right audience.
Led by brand strategist and designer Diana Rain, UrBrand Studio blends strategic insight with intentional design to help clients move from confusion to clarity and from ordinary to remarkable. Our work is rooted in deep research, emotional understanding, and the belief that strong brands grow when they know who they are and who they serve. We elevate both external perception and internal team alignment so your brand communicates with one clear, unified voice.
We specialize in competitive brand audits, brand positioning, brand messaging, visual identity, and strategy-driven websites. Everything we create begins with insight and ends with impact. We take a limited number of clients each quarter to maintain quality and attention.
We work best with clients who value clarity, consistency, and long-term brand growth.
The Story Behind UrBrand Studio
Diana’s journey began at the University of Art, where she studied Graphic Design with a focus on Advertising. After graduation, she joined an advertising agency and stepped into the world of branding, working directly with clients, campaigns, and creative strategy.
Her path changed unexpectedly when a local business asked for help. One project became several, and soon Diana found herself with more clients than she could manage alone. What began as freelance work turned into a full agency, delivering brand identity, packaging, creative direction, and campaign strategy for nearly a decade. During this time, she collaborated with major global brands, including Coca-Cola, and shaped creative solutions across multiple industries.
Selected Experience with Leading Brands (Prior to 2014)
Embracing New Horizons
Life brought a sharp turn. Circumstances beyond her control required her to leave her home country and the successful agency she built. She moved to the United States and started again from zero. This new chapter shaped her in profound ways. She studied, worked full-time, and immersed herself in modern branding, marketing, and digital design.
Over the years, Diana worked with respected U.S. companies, strengthened her expertise in brand strategy, and developed a deep understanding of how businesses grow, communicate, and position themselves in competitive markets.
The Beginning of UrBrand Studio
In 2022, Diana founded UrBrand Studio with one purpose:
to help businesses grow through clarity, strategy, and consistent brand identity.
Every project begins with discovery. We study your audience, competitors, goals, and market position. We conduct competitive brand audits across 9 to 34 branding aspects to uncover where you stand, where the gaps are, and how your brand can differentiate with confidence.
From brand strategy and visual identity to custom websites, messaging, SEO aligned content, and ongoing brand partnership, we build brands that feel aligned, consistent, and true.
U.S. Brand Experience
Diana has partnered with businesses across industries including wellness, mental health, furniture and interiors, consulting, health care, pool services, technology, and more. Every project is guided by research, empathy, and a high standard of design and communication.
Deep Competitive Research
We analyze 10 to 30 branding aspects across direct and indirect competitors. Our process is detailed, structured, and built to uncover opportunities your competitors miss.
Strategy First
Everything we design begins with clarity and research. We focus on brand positioning, value proposition, audience psychology, emotional connection, and competitive advantage.
Intentional Identity and Design
Your logo, color palette, brand system, and website are created with meaning. Every visual choice supports your message, your brand promise, and your business goals.
What Sets Us Apart
Message Clarity and Brand Voice
We shape your brand’s language. From value propositions to website copy and elevator speeches, we help you speak in a way your audience understands and trusts.
Custom, Strategy-Driven Websites
Our websites are designed with UX, psychology, clarity, and SEO integration from day one. Every page guides users toward understanding, trust, and conversion.
Personalized Partnership
We work closely with you, keeping your brand consistent as you grow. Our quarterly and monthly brand partnership programs ensure your message, identity, and presence stay aligned, clear, and strong.
UrBrand Studio is a proud member of both the Beverly Hills Chamber of Commerce and the West Valley~Warner Center Chamber of Commerce.
We believe strong brands grow through strong local and professional community connections.
Personalized, Attentive Service
Based in Los Angeles, we are happy to meet clients in person or use digital collaboration tools for remote partnerships, providing the same level of attentive, extension-of-your-team service.
The UrBrand Studio Commitment
UrBrand Studio is passionate about design's power to shape perceptions, forge emotional connections, and ultimately drive business success. Clients can trust the agency's commitment to delivering innovative solutions that propel brands to new heights.
At UrBrand Studio, we excel in creating impactful brand identities and marketing strategies for mid-size businesses and growing B2B/B2C brands across industries. Our tailored approach ensures your business stands out, scales effectively, and connects meaningfully with your audience.
Versatile Branding Solutions for Every Business
Explore our strategic branding and creative services—built to help scaling businesses grow with clarity, consistency, and confidence.
Ready to Build a Brand With Clarity and Confidence?
Book Your Free 30 Minute Consultation