A Full Brand Identity System for Maiselle
A Quiet Luxury Fashion Label
Maiselle is a fictional fashion brand created as a conceptual case study, inspired by the elegance of quiet power and feminine refinement. This project explores a full brand identity system — from logo, packaging, and showroom design to mobile UX and social presence — with every element crafted for emotional connection and visual harmony.
This is how we shaped Maiselle’s presence—with clarity, consistency, and emotion.
“When strategy meets style, identity becomes unforgettable.”
Maiselle was born from the idea that fashion should be felt before it’s seen. This brand identity was crafted to merge clarity, consistency, and emotional elegance — building a story that lives through every detail, from visuals to voice.
Maiselle’s brand foundation is built on bold simplicity. The strategy is centered around five pillars — Bold, Sophisticated, Unapologetic, Refined, and Elevated — giving the brand a voice that is clear, confident, and quietly powerful. From tone to texture, every brand decision was driven by purpose.
“It begins with a vision, not just a visual.”
From tone to texture, this foundation was built on meaning.
“A strong brand holds its own — anywhere.”
Environmental Presence - Showroom
To bring the identity into the real world, we created a presence that reflects luxury and ease. The showroom design and signage elevate the brand experience, reinforcing recognition through minimalism, space, and tactile impact — proof that true branding doesn’t shout, it resonates.
“Every mark, every tone—chosen with intention.”
Visual Identity
Logos, Patterns, Typography
To bring the identity into the real world, we created a presence that reflects luxury and ease. The showroom design and signage elevate the brand experience, reinforcing recognition through minimalism, space, and tactile impact — proof that true branding doesn’t shout, it resonates.
“Printed presence, made to be held.”
Editorial Design – Printed Catalog
The printed catalog serves as a tangible extension of the brand — editorial design that moves slowly and speaks softly. Thoughtfully spaced, texture-driven layouts invite the reader into Maiselle’s world, designed to be remembered long after the page is turned.
“Your story deserves a space to shine.”
Website Experience
The website was designed for clarity, elegance, and ease. Every section is built to support a curated shopping journey — clean navigation, storytelling product displays, and messaging that converts without pressure. This is digital space done the Maiselle way: quiet, clear, and deeply intentional.
“Small screen. Full experience.”
Mobile UX
Mobile design matters more than ever — and for Maiselle, it had to feel just as luxurious as desktop. We built a seamless, elegant interface that invites browsing, highlights collections, and guides users from scroll to checkout with a smooth, branded flow.
“Scrolling should feel like belonging.”
Social Presence
Maiselle’s social media grid was built for tone, mood, and message alignment. Every post, caption, and photo tile speaks the same visual language — refined, feminine, and intentional. The grid becomes a living extension of the brand, shaping trust and desire at first glance.
“They’ll feel it before they open it.”
Packaging
Unboxing is storytelling. We created packaging that carries elegance in every fold — from custom wrap patterns to tactile paper and gold foil accents. The experience builds anticipation while reinforcing brand memory. It’s branding that begins before the product is seen.
“Every detail carries the brand.”
Brand Details – Woven Labels & Tags
Small touches become big moments in luxury branding. We crafted woven labels, printed tags, and tactile elements that elevate every product touchpoint. These details bring intention into physical form — reminding customers that design lives in the little things.
“Subtle. Confident. Timeless.”
Signage – Brand in Action
A brand doesn’t whisper — it leaves an impression. From signage to embroidery, Maiselle’s mark is designed to live on any surface with elegance and strength. This round exterior sign embodies what the brand stands for: poised presence and quiet luxury in the public eye.